ADVANCE DIPLOMA IN DIGITAL MARKETING ( M-ADDM-Q0051 )

The Advanced Diploma in Digital Marketing is a specialized course designed to provide in-depth knowledge and practical skills in the field of digital marketing. This program equips students and professionals with expertise in various online marketing strategies, tools, and techniques to effectively promote businesses, products, and services in the digital space.

Syllabus

Introduction to social Media Marketing: Introduction, setting your smart goals and objectives, identifying your target audience, conducting a social media audit, conducting a competitor audit, conducting market analysis, event sponsors and partners, media partnership, content planning, monitoring.

Digital Marketing: Introduction, create a marketing strategy, get your website to the top positions of search engines with SEO, reach new customers with PPC advertising, build a fan base on social media, collect email addresses and reach new and existing customers.

Search Engine Optimization: On page SEO, off page SEO, SEO violations, SEO software, defining a keyword strategy, links and SEO, Google panda.

Marketing Management: Introduction, meaning of market, classification of markets, functions of marketing, the marketing of concept, the evolution of marketing concept, social oriented stage, importance of environment analysis, models of consumer behaviour, market targeting, importance of branding, importance of packaging, methods of advertising evaluation, advertising message, growth of sales promotion, evaluation of sales promotion.

Search engine Marketing: Introduction, search engine optimization, search engine advertising, psychology of searching, influences of online advertising, methodology, qualitative research.

Market structure: Characteristics of perfect competition, imperfect market, monopoly, sources of monopoly, classifications of monopoly, types of oligopoly, monopolistic competition.

Eligibility: 10+2 grade or equivalent.